Tattoo Fixers has come under fire this evening. Daniel Head, who previously appeared on the E4 show to have an inking removed, took to Facebook tonight and revealed what he claims are shocking. The Gala bingo ad with Paisley Billings I didn't know who she was as I didn’t realise she was a ‘celebrity’. I’ve looked up the name on Google and she is the receptionist on Tattoo Fixers.
Gala Bingo, one of the UK's biggest and best loved bingo operators, launched a new advertising campaign called Bingo Like a Boss.
- GVC Holdings’ flagship online bingo property Gala Bingohas debuted its new UK-wide digital advertising campaign ‘Bingo like a Boss’. The digital campaign is fronted by reality TV star Paisley Billingsfrom E4’s ‘Tattoo Fixers’ show, with the aim of showcasing the ‘sassy side of the online bingo community’.
- My fave is the Gala Bingo, smoking hot black ( am I ok to say that) girl in leopard skin leotard strutting her stuff. Paisley Billings.
- TATTOO FIXERS returned with a brand new revamped series on E4 this month in the form of an Extreme edition with two brand new tattoo artists, but now seasoned favourites Alice Perrin and Steven.
The campaigns are fronted by a new leading lady, Gloria, who is described as ‘a gloriously sassy woman who slays life whilst casually playing bingo'.
In the first of four ads, Gloria is played by Paisley Billings from the TV show, Tattoo Fixers. Her character is seen playing online bingo on her phone whilst simultaneously playing an electric guitar solo with her feet.
The first ad called ‘toe jam' and the other three ads will run from 24th February to 16th March and will run in conjunction along with the continued sponsorship of ITV’s The Chase and Channel 5’s iconic Aussie soaps, Neighbours and Home and Away. The ads will display Gloria’s ‘boss-like’ adventures both in the UK and in Australia.
Paisley Billings Gala Bingo Schedule
The new campaign will be overseen by the advertising agency Antidote who Gala Bingo switched to at the start of February. The advertising account believed to be worth £13 million, saw Gala Bingo ditch Cravens who had been managing the advertising accounts of Gala Spins and Gala Bingo both of which owned by parent company GVC Holdings (LON:GVC), for seven years previously.
In a press statement, Gala Bingo said:
The introduction of Gloria adds a fresh, modern edge to the brand, whilst maintaining relevance with its existing players. This is just one facet of Gala Bingo’s rebrand which includes an updated logo and tone of voice, a cleaner, refreshed look and colour palette, and a new approach to digital.
The commercials and digital content were directed by Los Angeles based comedy director duo Fatal Farm and are designed to encourage watchers to ‘bingo like a boss’ whilst outrageously living life to the full.
Karina Adrian, Head of Brand Marketing at Gala Bingo, said,
“We wanted to mix up the category and refresh our brand. We are a brand with significant heritage and branding that has stood us in good stead, however the time felt right to revamp and refresh, bringing us in to the roaring 20’s and with Gloria’s help, this truly integrated campaign certainly does that. We want to show a younger audience how fun and exhilarating the game can be, showing there is something for everyone. We’re really excited to unleash Gloria on the nation and bring the sass to bingo!”
The first of the adverts can be seen here:
Gala Bingo tend to always start their new monthly promotions from around the 20th rather than wait until the 1st! This means that for November they're kicking off their Christmas fun a little bit earlier than other brands. And this year the promotion is a Christmas Cracker - literally. The Daily Christmas Cracker gives you the chance to win some fabulous prizes including a £5000 Tech Bundle.
The Daily Christmas Cracker runs at Gala Bingo between the 23rd November and 25th December 2020. It is available to new and existing real money customers. To play all you have to do is login to the promotions page and select the Christmas Cracker promo. You'll then be taken to a page featuring Gloria (as played by Paisley Billings) who is holding a huge cracker. Simply press the space bar and the cracker breaks open to reveal your prize.
It's A Cracker Of A Prize
In fairness the animation of the cracker pull isn't the best. In fact Gloria disappears along with the cracker before reappearing holding a card showing what you've won. Still it's free to play and it's a bit of fun to help get you into the festive spirit. More importantly there are prizes to be won and these include Love2Shop Vouchers worth £10, £20 and £50, Chocolate Hamper and Free Bingo Tickets. Players can also win tickets to enter prize draw to win a Tech Bundle worth £5000.
The good thing about the latter prize is that Gala have four of them up for grabs - one to be won for the first four weeks of the promotion. Each Friday of the promotion (27th November, 4th December, 11th December, 18th December) all weekly qualifiers will go into a draw for the chance to win the bundle. The draw takes place in two stages with 1000 qualifiers initially selected to go through to the final stage. This final stage will take place live in the Castle room from 8pm. Unfortunately Gala haven't given information about what comprises the Tech Bundle.
Free Bingo
The bulk of the prizes will be free prize draw entries or free bingo tickets. The tickets will be valued between 1p and 10p and can be used on any games except those with a ticket price over 10p! The minimum number of Free Bingo Tickets you can be awarded is 2 and the maximum number is 10. However you won't be able to play the free tickets straightaway as they'll be awarded the following day. So tickets won on a Thursday will be credited by 6pm on the Friday.
We expect Gala won't be the only brand with this kind of daily offer over Christmas. In the past a number of bingo brands have operated advent style promotions. These are when you visit a site daily to open an advent calendar door but instead of chocolate or a picture you can get an offer or have the chance to win a prize. Tombola are probably the most well known bingo brand for running this kind of promotion and their Advent Calendar will be live from the 1st December. We'll let you know of other bingo advent promos here.